Building the food industry of the future

"The Agricultural Informatics Cluster's mission is to help create a sustainable agriculture, safe food production and a competitive future for farmers and businesses by catalysing digital, data and technology-driven agri-food innovations"

Goals

INCREASE COMPETITIVENESS

The Cluster has set itself the primary objective is to provide IT services appropriate to the needs of farmers, thereby increasing their efficiency and innovative potential.

MARKET PRESENCE

The Cluster organization can provide an ever-expanding knowledge base, which can be based on user-friendly research and development activity, which stimulates innovation. The Cluster is able to contribute to the development of competitive agricultural integrated IT solutions needed by domestic and international agricultural and food operators, thereby increasing the efficiency of the sector, and profit-making ability.

SUPPORT FOR RESEARCH AND DEVELOPMENT

The agricultural information technology has become particularly important in Hungary in the past few years. The importance of the developments in the IT sector of agriculture features formed from a robotic or process management systems, software, drones, and combining these integrated systems can be established, which can provide real help for farmers to optimize production.

Operating Principles

Project Funding

The Cluster takes on that it will continuously watch the national and direct EU programmes, informs all the partners and members about the opportunities. Furtheremore the Cluster will help in the preparation phase of the projects and provide help in managing and monitoring on request.

Representation of interests

One of the basic aims of the Cluster, thanks to the system of relations effectively represent its member’s interests in general as well as IT, agriculture and food industry participants to decision-makers, and facilitate easier communication between the parties.
At international level, the key aim is to create innovative agro-operative group of European Innovation Partnerships in Hungary.

Communication

The Cluster operation, it is necessary to set out in an effective internal communication between the participating members to achieve the objectives, and the introduction of the organization, increasing the professional recognition of the successful and ongoing external communication.
Accordingly, organizes professional events and prepares newsletters for members and CRM systems in order to develop the information.

Market access

Support the key objectives of the Cluster members of the international market entry process, professional representation in international events, building relationships in the international trade representatives, preparation of the cooperation, assistance and knowledge of the international market.
To this end, a partnership with all national and international organizations that can help you in external appearance.

Projects, Use Cases

The t3ÉTEL project is a technology-based system for monitoring and quality control of fruit and vegetables, enabling producers and traders to share relevant information directly with consumers.

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Food tracking

By scanning the QR code identification tag on the packaging at the producer or retailer, consumers can easily and instantly get information specific to the fruit or vegetable in their hand, which greatly increases their confidence in the product. Any smart electronic device with a camera and internet connection can scan the QR code. The consumer can immediately read information on the product's content, the way it is grown, or even the inputs used, freshness, variety and growing area on a dedicated web interface.
The t3ÉTEL system supports local fruit and vegetable producers in differentiating their products and helps consumers to make a purchasing decision at the moment of purchase. Fresh produce results in significantly better quality in terms of nutritional value than imports with delivery times. This technological solution contributes directly to increasing food safety, supporting local producers and reducing the negative impact of food production on climate change by lowering logistics costs.

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Collaboration

The cluster is a bridge and a meeting point. Our aim is to provide a platform for sharing knowledge and experience, catalysing innovation, encouraging national and international cooperation and consortia project collaborations. Our priority is to build international cooperation and to channel international professional know-how and best practices of market and academic R&D results.

At the national level, we work together with the Ministry of Agriculture, the National Research, Development and Innovation Office, relevant higher education institutions (e.g. MATE) and other stakeholders. At international level, we are members of the Startup Europe Regions Network, where we aim to support start-ups in the field of agricultural innovation, and we participate in international projects (e.g. Interreg Europe - Transf@rm 4.0) as partners or networking members to create innovative content and solutions and share experiences and good practices resulting from their use.

Fundraising

We are constantly monitoring the availability of direct Brussels-funded and national grants, and informing our members and partners about opportunities. We will continue to assist both our members and the cluster as a whole in the preparation of proposals and, if required, in their management and monitoring. In addition to the IPRs and industrial property rights created, we will also give priority to encouraging investors and investment.

The Cluster undertakes to monitor the availability of direct Brussels and national funding and to inform its members and partners about the opportunities. From now on, it will assist both its members and the Cluster as a whole in the preparation of proposals and, if required, in their management and monitoring.